new work meet the maker

On Shameless Self Promotion

There was a time when I was uncomfortable with even talking about my business, for fear that it would seem like I was patting myself on the back. Over the years, I have grown accustomed to self promotion, to a certain extent. I’m no longer shy about posting a new product on Facebook, or tweeting some good business news, or sending out a newsletter talkin’ up my goods. Heck, these days I even post links to interviews featuring yours truly. (and yes, the fact that there are links to all of these things is tongue-in-cheek intentional.)

Recently, a few great things happen to my business. The first is a mention in the holiday issue of Yankee Magazine (both photos). I am not ashamed to shout it out to the world. It’s exciting, validating, and just plain good for business, so why wouldn’t I?

The second is an opportunity to have a piece on the Uncommon Goods site/catalog. For me, this is huge and I was over the moon about it. Until I learned that my piece would be put in their “voting tool.” The voting tool is their way to gauge the public’s opinion on a product they are considering, as well as their way of creating “hype” around an item.  And I, like a good little egg, went out and pretty much campaigned for votes. I did it because I really want my piece in Uncommon Goods. Because this could mean big things and create even more opportunities for AG Ambroult. But boy, did it feel contrived asking people to vote for my piece, and you can bet I wasn’t asking for a “thumbs down.”

Just when I thought I was comfortable with the idea of promoting my art, my business, I was asked to take it to the next level. While it seemed a little forced, I can appreciate the value of creating buzz, and in the end, buzz is good for both me and the catalog. Right?

Sometimes it feels like I’m bragging, sometimes it feels like good business sense, and sometimes it just feels weird. I certainly don’t want to be the next Donald Trump, but I do want to continue on as AG Ambroult. And I want my business’ “brand” to reflect AG Ambroult, the person. I have to make sure I am keeping the “voice” of AG Ambroult true to the artist behind the name. As long as I am doing that, I’ll call this little venture of mine a success.

Do any of you ever feel uncomfortable with self promotion? I’d love to hear about it.

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18 responses to “On Shameless Self Promotion”

  1. Angela

    Oh my Amy you are so awesome! My mom has that magazine! I’ll be sure to point you out to her when I see her on Thanksgiving. I am always uncomfortable with self-promotion. You do it with such grace and you deserve the buzz. I love your work-wishing I had more cash-that generator did a doozy on us! Happy Thanksgiving Friend!
    xoxo,
    Angela

    1. AG Ambroult

      yeah, buying a generator is not on the top of my list, either! Happy Thanksgiving to you, too!

  2. mandy

    Amy, promote away, we all get it.
    I hope the press brings in some orders.
    xoxo

  3. shannon

    I, too, am afflicted by Self-Promotional Discomfort.
    It sucks, because I’m sure I’d get a lot more business if I even just shouted out from my FB business page a few more times/week. Or, like, remembered to tell everyone about the trunk show…last Sunday, or maybe even BEFORE it happened. Yep, that would have been good.
    Sigh.

    I was happy to vote “thumbs UP!” for your piece…Uncommon Goods has been amazing for Zpots, and I wish you the best of luck with that! However it goes, it’s validating to be in the spotlight, and congrats on the magazine mention, too! YAY!

    1. AG Ambroult

      um, yeah, I just did a show on Sunday and completely forgot to announce it ANYWHERE.
      I’m glad to know I am not the only one suffering from acute SPD. hee.
      Thanks for the vote! I was looking at the zpot on their site just the other day, And I’m glad to hear they have had a positive experience.

  4. erin

    Yes, its a tough thing. But you do it with such grace Amy. I struggle now, with talking about anything that relates to an agenda at all. But personally with the blogs I read, I love hearing what you are up to.

  5. AG Ambroult

    True. When I go to different blogs, I love to hear about that person’s business (if they have one). (Especially yours, with such a wonderful goal you are working towards.)

  6. e l l a

    I think this is a big natural step for you Amy 😉 And I think it comes better and comes across more natural with practice – which means only one thing – just do it when the opportunity arises 😉

    I got pretty good at promoting my graphic design business – but that’s only for business to business relationships. (we’ve been going for almost 9 years by word of mouth only). Which I think is easier than approaching people on a casual basis. When I wanted to go towards photography and attract the local moms at the playground – not a peep comes out of me.
    Expressing what you love should come naturally though- and confidence comes with practice. (I doubt I’ll get there myself).
    I trust you do it well already 😉 I wish you more wonderful exposure and success 😉 xo

  7. Jacqueline

    Dearest sweet amy, i second mandy in promoting away! :) I love how you did it…with such grace. :) I love reading all about your business and all the happy things that’s happening around it. Congratz sweeet sweet friend! I am so happy for you and im doing a little happy dance with you. :) Hmm i wonder if the local book shops here offer Yankee magz. Will be checking for it soon! You deserve it sweet friend! I used to have this too “Self-Promotional Discomfort” before i took all the wonderful ecourses with sweet Marisa, Holly, Leslie and Kelly. Oh i spotted your new work “Leather and Sterling Wrap Bracelet” on your website…off to check it out! Have a lovely merry happy thanksgiving day! Love to you and yours!

  8. aimee

    Heck yes! Way to go, Amy!

  9. Concetta @ Glittering Shards

    Hey lady, you are not bragging, you are being true to your sucesses – they should be celebrated and I am really pleased for you! Well done!

    And why would we not vote for you when asked! Your stuff is gorgeous!

    Keep us posted….xxx

  10. Francesca

    great news! I wouldn’t call it “promoting”, rather “believing that your work is good”! can we still vote?

  11. Nicola

    I think the loveliest of people are those who feel uncomfortable with self promotion, but I think it is a must to promote a business. I have never thought negatively of any promoting you have done. Quite the opposite…I feel honored to have “known” you before I started seeing your work all over the Internet. I am so so stoked for you!

  12. Susie

    no shame in shameless. when you’re as rad as you are, the world must know. duh. I see big potential with uncommon goods.

  13. Heather

    You should be so proud Amy, your work is gorgeous.

  14. Dana Barbieri

    Amy,
    Whatever happened? You have disappeared. I hope you are o.k. Merry Christmas! xo

    1. Queenie

      Geez, that’s unevaieelblb. Kudos and such.

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