There was a time when I was uncomfortable with even talking about my business, for fear that it would seem like I was patting myself on the back. Over the years, I have grown accustomed to self promotion, to a certain extent. I’m no longer shy about posting a new product on Facebook, or tweeting some good business news, or sending out a newsletter talkin’ up my goods. Heck, these days I even post links to interviews featuring yours truly. (and yes, the fact that there are links to all of these things is tongue-in-cheek intentional.)
Recently, a few great things happen to my business. The first is a mention in the holiday issue of Yankee Magazine (both photos). I am not ashamed to shout it out to the world. It’s exciting, validating, and just plain good for business, so why wouldn’t I?
The second is an opportunity to have a piece on the Uncommon Goods site/catalog. For me, this is huge and I was over the moon about it. Until I learned that my piece would be put in their “voting tool.” The voting tool is their way to gauge the public’s opinion on a product they are considering, as well as their way of creating “hype” around an item. And I, like a good little egg, went out and pretty much campaigned for votes. I did it because I really want my piece in Uncommon Goods. Because this could mean big things and create even more opportunities for AG Ambroult. But boy, did it feel contrived asking people to vote for my piece, and you can bet I wasn’t asking for a “thumbs down.”
Just when I thought I was comfortable with the idea of promoting my art, my business, I was asked to take it to the next level. While it seemed a little forced, I can appreciate the value of creating buzz, and in the end, buzz is good for both me and the catalog. Right?
Sometimes it feels like I’m bragging, sometimes it feels like good business sense, and sometimes it just feels weird. I certainly don’t want to be the next Donald Trump, but I do want to continue on as AG Ambroult. And I want my business’ “brand” to reflect AG Ambroult, the person. I have to make sure I am keeping the “voice” of AG Ambroult true to the artist behind the name. As long as I am doing that, I’ll call this little venture of mine a success.
Do any of you ever feel uncomfortable with self promotion? I’d love to hear about it.